ለ - ው - ጥ

ከሃይልና ንቀት ወደ ዕውቀትና ንቃት ለህዝባዊ ዕድገት

ለሰ ው ፨ ዕውነ ት ፤ ክ ብ ሩ፤

ስማ ስሚ ስሙ ፤ በስመ አብ ቢስሚላሂ በሉ፤

በቅላጼ መልክት፤ ይታደስ-ይቀደስ ትውልደ-ብርሃኑ፤

በተቻለው መጠን፤ በተፈለገ ለት፤ ቀን ይወጣል አሉ።

እንደ መሃል ምሥራቅ፤ አፍሪቃ ሰሜኑ፤

ኢትዮጵያም ይደርሳል ፅዋው መኅበሩ፤

የ ሰ ው ፨ ነ ት ፤ ክ ብ ሩ ።

Beautiful Minds of Addis Tiwlid 2012 1*)

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Wednesday, December 12, 2012

The New Young Heroes


http://www.ethiopianreview.com/forum/viewtopic.php?t=45856&p=260563#p260563

Q: Ethiopia was one of the only African countries to successfully fight off colonialists, which was one of the reasons why the company is called soleRebels. What made you decide to pay homage to the proud history of Ethiopia remaining independent?

A: Rather than looking at Ethiopia's pedigree and heritage of independence as something that is backward looking, I chose my "homage" to Ethiopian independence to be something forward looking and active as it's related to soleRebels. I believe that for Ethiopia to properly create prosperity -- and for Africa as a whole -- we must be at the forefront of, and in full control of the commercialization of our culture, realizing all the gains from the same. soleRebels is at the forefront of an unstoppable movement that proves the creative agency and business acumen of the people of Africa. Our desire to control the fruits of our land and labor and the processing of these will never be squelched. We will never let any usurpation of those resources and our rights to them happen again.

Q: soleRebels pays wages on average over 233% higher than industry standards and four to five times the legal minimum wage with opportunities to earn more. Why do you think more companies are hesitant about offering such wages?

A: I am proud that soleRebels has been at the forefront of creating the change that is showing that Ethiopia and Africa can create, deliver and grow world-class products and brands that can compete globally and win! We have stores opening around the planet - from Taiwan to Switzerland. We are opening these in conjunction with partners -- experienced business folks who have staked their money on our ideas. Now that's change and that's the forefront of the possibilities that face Ethiopia, not simply selling a product or some raw materials but rather getting people around the world to buy into our ideas and support, promote and grow those ideas.

Q: Your company offers some fantastic employee benefits, like 100 percent medical coverage and bringing doctors for on-site medical checks, an artisans' education fund (for the education of artisans' children) and transportation for workers with disabilities. How did you come up with these ideas that are rarely offered in most companies around the world?

A: It's rooted in a few things but mostly it's just great business to treat people as I would want to be treated. That includes employees, partners, and customers. Once you apply that ethos, it's pretty easy to always find yourself doing the right thing.

*****************
These are the new heroes we have to hail!Or such artists like

 

Not Melese & co. who are  corrupt & keen at deconstruction at all levels:

http://guzo.posterous.com/deconstruction-contd

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1*)


"When the idea formed of Divinity is the fruit of true spiritual culture, its intimate re-action on the inner perfection is at once beneficial and beautiful. All things assume a new form and meaning in our eyes when regarded as the creatures of forecasting design, and not the capricious handiwork of unreasoning chance. The ideas of wisdom order, and adaptative forethought,—ideas so necessary to the conduct of our own actions, and even to the culture of the intellect,—strike deeper root into our susceptible nature, when we discover them everywhere around us. The finite becomes, as it were, infinite; the perishable, enduring; the fleeting, stable; the complex, simple,—when we contemplate one great regulating Cause on the summit of things, and regard what is spiritual as endlessly enduring. Our search after truth, our striving after perfection, gain greater certainty and consistency when we can believe in the existence of a Being who is at once the source of all truth, and the sum of all perfection. The soul becomes less painfully sensible of the chances and changes of fortune, when it learns how to connect hope and confidence with such calamities. The feeling of receiving everything we possess from the hand of love, tends no less to exalt our moral excellence and enhance our happiness. Through a constant sense of gratitude for enjoyment—through clinging with fond trustfulness to the object towards which it yearns, the soul is drawn out of itself, nor always broods in jealous isolation over its own sensations, its own plans, hopes, and fears. Should it lose the exalting feeling of owing everything to itself, it still enjoys the rapture of living in the love of another,—a feeling in which its own perfection is united with the perfection of that other being. It becomes disposed to be to others what others are to it; it would not that they too should receive nothing but from themselves, in the same way that it receives nothing from others."

Wilhelm von Humboldt, The Limits of State action; 1792(CHAPTER VII. Religion)

The Synthesis

„Berhane-Iwket“